GROWING UP, MY BROTHER AND I always had a passion for the outdoors. Hunting. Fishing. Travelling to outdoor industry trade shows with our teacher-turned-entrepreneur father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.

But the coolers that were out there just weren’t up to our outdoor adventures — the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times.

And that frustration led us to a solution.

Yeti!

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