A brief history of Yeti….Growing up the founding Brothers always had a passion for the outdoors, hunting, fishing. Travelling to outdoor industry trade shows with our teacher-turned-entrepreneur father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.
But the coolers that were out there just weren’t up to our outdoor adventures — the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times.
And that frustration led us to a solution.