Knog are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors.

But they see “urban” as an attitude rather than a geography. Their products are not only for the city, or only for bikes, despite our cycling heritage. Urban to them is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or back country – all of which can share these properties. Knog like to sprinkle some of this urban flavour across our cycling and outdoor products.

The culture at Knog is about expression. Hence the speech bubble in our logo.

Everyone is encouraged to express their opinion and is given the opportunity to challenge the status quo.