Zerek uses state of the art 3D Hydrodynamic Technology to design their lures creating extremely life-like swimming actions.

Their innovation in lure development is second to none, and Wilson Fishing has the opportunity to work closely with the lure developers to ensure their products are ready to fish all of the extreme situations Australia can expose them to.

Copied by many, rivalled by none… Zerek is at the forefront of modern lure technology.

The original and the best. Don’t be fooled by inferior imitations.

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