Already in production in the early 1500s, Beretta products were chosen by the highly discriminating Republic of Venice because of their excellence.
As the Beretta name became synonymous with uncompromising quality, design, materials, construction and performance, word spread beyond the Italian borders, establishing a tradition that has carried over, uninterrupted, through fifteen generations of Beretta’s.
Today, under the leadership of Ugo Gussalli Beretta and his sons Pietro and Franco, Beretta embarks on the 3rd Millennium with the benefit of centuries of experience.
That experience, combined with investments in technology, organisation and growing product lines, has prepared Beretta for the demands of the global market of the 21st century.
Quality Without Compromise.
This core value of total commitment to quality was established by Bartolomeo Beretta almost five centuries ago, and continues to be the bedrock of our Company today.
As a crucial part of our Mission, it remains the unchanging key to Beretta’s worldwide success.
In the last decades, with Ugo Gussalli Beretta at the guidance of the company, the firm has opened in the United States, the main gun market, awarded the largest military contract in modern history with the awarding of the 92FS pistol as the official sidearm of the US Armed Forces.
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